Sound Branding

Originally I looked into jingles, so that’s part of my main focus today.

Jingles may have started as early as 1600. Before radio and television, some products had sheet music to be part of the branding.

I’m fascinated what that would have sounded like back then.

Depending on the age, if i ask you to name a favorite jingle, you might talk about State Farm Insurance or Folger’s or Oscar Mayer. However, in recent years it’s been changing to more pop song crossover than the older straight forward jingle.

It didn’t just include current pop songs but also classics – I Heard It Through the Grapevine for selling raisins.

Within the last 20 years, jingles have changed from commercials, which were ever-present on tv and radio, to pop songs that might actually hit the charts themselves. Remember I’d Like to Buy the World a Coke?

Even traditional themes have become more subtle to today’s younger generations. Sound Branding has a long history and will likely keep evolving as our advertising needs do. I’m sure we will all hear it when it arrives.

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