Author: Dianne Hammerand

Originally I looked into jingles, so that’s part of my main focus today.

Jingles may have started as early as 1600. Before radio and television, some products had sheet music to be part of the branding.

I’m fascinated what that would have sounded like back then.

Depending on the age, if i ask you to name a favorite jingle, you might talk about State Farm Insurance or Folger’s or Oscar Mayer. However, in recent years it’s been changing to more pop song crossover than the older straight forward jingle.

It didn’t just include current pop songs but also classics – I Heard It Through the Grapevine for selling raisins.

Within the last 20 years, jingles have changed from commercials, which were ever-present on tv and radio, to pop songs that might actually hit the charts themselves. Remember I’d Like to Buy the World a Coke?

Even traditional themes have become more subtle to today’s younger generations. Sound Branding has a long history and will likely keep evolving as our advertising needs do. I’m sure we will all hear it when it arrives.

MTMS is taking next week off in observance of Thanksgiving. Take this opportunity to play something you enjoy for your friends and your family. When we take a week from lessons, it is great to keep up your practice. Choose something you used to struggle with but made it through or something that just makes you smile.

Always remember that music is fun. Learning is great, and occasionally it can be easy to forget when you’re stuck in a single piece of music that maybe isn’t coming together the way you want. You can take a break from the piece, and play things you enjoy to remind yourself why you wanted to learn this instrument in the first place. Enjoy your family next week, too, because that’s what holidays are all about.

Music History: The Harlem Renaissance was a period in the 1920s that celebrated Jazz. Now 100 years later our music history station is going to be focusing on that. Listen to some very famous examples and meet some of the most famous musicians of the period!

Composition: Matching our Music History station, composition is going to be covering the Harlem Renaissance! Listen to some of the famous music from the time and even try making some of your own!

November Young Students Blurb: This month, we have brand new autumn-themed coloring pages for our young students! We also have a note naming game that has really good practice for students working on the notes on the staff! 

MTMS is extremely proud of all of our music students. Both teachers and students work hard to make their music come alive. Our Halloween Playlist shows what they’ve worked so hard for, and what they continue to achieve. Come watch it with us!

Feel free to share with family and friends. These musical talents are meant to be shared.

Today (10/25) is the deadline for the Halloween Youtube Playlist for MTMS. Please get those submissions in today if you haven’t already!

Our playlist will come out on Halloween (10/31). We’re so excited to share it with everyone because we love our students and we appreciate all of their work to be ready to share with families and friends.

Tentatively planning an in-person recital in January. Stay tuned.